From brand-new medical practices to national physician groups serving millions of patients a year.
Eterna Integrative · Northern Virginia
Eterna opened in late 2024 with no search presence. We built it up with physician-reviewed articles on the conditions its patients search for.
31×
Google clicks per quarter, Q3 2025 to Q3 2026
45 → 5.5
average Google position, July 2025 to September 2026
Dignity Integrative · Maryland
2.7×
more patient inquiries from the website
Form submissions per year. Ranked #3 of 100 practices in its market in the Visibility Index.
Case study
What we learned getting practices recommended by ChatGPT, Claude, Gemini and Perplexity.
Integrative practice
Content marketing, strategy and paid advertising for a brand-new integrative and functional medicine practice in Northern Virginia.
Integrative practice
New website, videography, brand positioning and content creation for a Maryland-based integrative health practice.
Primary care
Content strategy and production for a full-risk primary care group with locations throughout the East and Midwest.
Physician group
Content strategy and editorial to support recruiting and growth for a national acute care group serving 6 million patients a year.
Physician group
Ghostwriting, white papers and blog posts for senior clinicians, supporting content strategy for a national acute care group.
Telemedicine
Content strategy, content creation and ghostwriting for a publicly traded acute telemedicine, teleneurology and telepsychiatry group.
Health tech
Content strategy and execution for a fast-growing telehealth platform and software company.
Specialty practice
Rebranding, advertising and new collateral for a regional orthopaedic practice with seven locations in the Baltimore area.
Physician group
Comprehensive marketing, social media and content strategy for an emergency medicine group caring for 500,000 patients a year.
Physician group
Content strategy, newsletter, ghostwriting and case studies for a regional emergency and hospital medicine group.
Health tech
Content marketing, strategy and content creation for a medical transcription, speech recognition and medical coding company.
Physician finance
Full-service content marketing and strategy for a financial planning advisory serving physicians and their families.
“Russell has the uncanny ability to get to the heart of the matter when it comes to writing, marketing and personal branding. His skill at taking your intentions and crafting a strategy to deliver results is impressive.”
“Russell brought a data-driven mindset to everything, from creating content to recommending the right platforms to get our message out. He’s a great team player who built strong relationships with colleagues, clinicians and leaders at every level of the organization.”
Start with a free look at where your practice ranks today.