Eterna Integrative · Northern Virginia
10×
more Google clicks, year on year
A brand-new practice, built up with physician-reviewed articles on the conditions its patients search for.
Marketing for physician-led and direct-to-consumer medical practices
Get found by the patients already searching for you.
On Google, in map results, and in the answers ChatGPT, Claude, Gemini and Perplexity give. Content, SEO and AI visibility for physician-owned practices, measured against the competitors down the road.
Free · Q4 2026 edition
Where does your practice rank?
The Integrative & Functional Medicine Practice Visibility Index ranks 1,100 practices in 13 markets on Google, maps and AI.
1,100practices ranked
13U.S. markets
4AI assistants tested
Free. Look up your rank and score, then request your gap report.
How the score is weighted
Google search 45%AI answers 30%Map results 25%
52%
of practices are never named by any of four AI assistants, across 5,460 answers.
24 of 106
Google-search leaders never appear in an AI answer at all.
51%
of AI-visible practices show up under only one of three ways patients describe their area.
From the Q4 2026 Visibility Index. Updated quarterly; next edition January 2027.
Read the methodology →Results for practices like yours
See all work →Dignity Integrative · Maryland
2.7×
more patient inquiries from the website
Form submissions per year. Ranked #3 of 100 practices in its market in the Visibility Index.
“Russell has the uncanny ability to get to the heart of the matter when it comes to writing, marketing and personal branding. His skill at taking your intentions and crafting a strategy to deliver results is impressive.”
“Russell brought a data-driven mindset to everything, from creating content to recommending the right platforms to get our message out. He’s a great team player who built strong relationships with colleagues, clinicians and leaders at every level of the organization.”
What we do
How each service works →Content that ranks
Articles and condition pages planned from keyword and competitor gaps, approved by your physician, published to your site.
Local & maps
Google Business Profile, service-area pages and map rankings measured from your own address, not just downtown.
AI visibility
We test what ChatGPT, Claude, Gemini and Perplexity recommend in your area, then close the gaps that keep you out.
Measurement you can trust
Real form submissions and bookings tracked in Google Analytics, a live dashboard, and a monthly report in plain English.
How it works
1
See your gaps, free
Look up your practice in the Index and get an emailed gap report against the five practices ranked just above you.
2
Pick a plan
Start on Autopilot, add hands-on strategy, or hand over everything. Change tiers as you grow.
3
Watch your practice grow
We track the metrics that matter most: new patients in the door. Form submissions, bookings and calls, reported every month in plain English.
Autopilot
$495/month
Four articles a month, auto-published, with SEO, internal links and a live dashboard.
Trusted Advisor
$1,250/month
Autopilot plus hands-on strategy, local and AI visibility work, and a monthly call.
Practice Growth Partner
$3,250/month
Everything, including physician thought leadership, paid ads and site work.
One senior strategist. No account managers.
I’m Russell Simon. I started as a reporter and have spent 15–20 years writing for and with healthcare executives and physicians. Today I pair that experience with automation, so a small practice gets agency-level output for a fraction of agency cost, with me on every account.
For healthcare companies
Ghostwriting and thought leadership for health systems, physician groups and health tech.
Executive and physician ghostwriting, Substack programs, white papers, case studies and corporate storytelling.
Work with healthcare companies →Past clients include
- ChenMed
- USACS
- SCP Health
- Access TeleCare
- Caregility
- OrthoMaryland
- MEP Health
- Core Clinical