For healthcare companies
Ghostwriting, thought leadership and corporate storytelling for health systems, physician groups and health tech companies. Quoted to your scope.
Built on more than a decade of writing for national, billion-dollar physician groups and the executives who run them.
01
Executive & physician ghostwriting
Showcase the thought leadership of your physicians and executives. Every piece starts with an interview, so the ideas, the stories and the voice are theirs. We handle the drafting, the editing and the publishing schedule.
Most ghostwriting clients stay for years: the longer we work together, the better we know your leaders’ voices and the less of their time it takes.
- Bylined articles and op-eds
- LinkedIn and Substack posts
- Speeches and internal messages
- Interview-based, in your leaders’ voice
Custom quote.
02
Substack thought-leadership programs
A newsletter that builds an audience for your organization’s point of view among clinicians, partners, payors and recruits. We plan the program, ghostwrite the issues and grow the list.
- Program strategy and editorial calendar
- Ghostwritten issues
- Syndication to your site and LinkedIn
- Subscriber growth reporting
Custom quote. See Healthpolity, my own healthcare newsletter →
03
White papers & case studies
Long-form content that wins contracts and earns citations, including from AI assistants, which favor detailed, evidence-backed sources.
- White papers and reports
- Client and outcome case studies
- Sales enablement content
- Research-backed, fully cited
Custom quote.
04
Corporate storytelling
Spread your brand to stakeholders both internally and externally. We bring the tools of journalism and deep industry expertise to the stories that support your business, recruiting and internal communications goals.
- Clinician and patient stories
- Recruiting content for hard-to-staff locations
- Internal communications
- Brand positioning and messaging
Custom quote.
What healthcare leaders say
“Russell understands healthcare better than almost anyone I know, even many physicians. I’ve never worked with a more reliable or capable writer.”
“Russell is an outstanding writer who naturally connects with his interviewees and then capitalizes on it by using his particular skill at humanizing complicated healthcare stories.”
“Russell has provided a huge boost to our content marketing efforts. His ability to pull stories, not just facts and data, from our subject matter experts has made for very compelling reading. He brings his own ideas to the table as well as provides honest feedback on our ideas. He’s our secret weapon for SEO and a thoughtful and engaging collaborator.”
Healthcare companies we’ve worked with
See all work →- ChenMed
- USACS
- SCP Health
- Access TeleCare
- Caregility
- MEP Health
- Core Clinical
- iData Medical
- OrthoMaryland
Tell me about your project.
Every engagement is quoted to your scope. A 30-minute call is the fastest way to a proposal.