About
One senior strategist, no account managers. A journalist’s eye for a story, more than a decade inside healthcare, and the automation to make it affordable for a small practice.
Our story
RMS Health Advisors was founded as a newsletter about the business of healthcare. As a journalist and former Director of Content Marketing for US Acute Care Solutions, founder Russell Max Simon had originally set out to explain and illuminate what was going on in the industry: everything from physician group consolidation to payor and provider incentives, and the endless struggle to recruit clinicians in difficult-to-staff locations.
Soon, though, former colleagues, many of them physicians who had started their own companies or moved into new leadership roles, began asking for help. Help with marketing strategy, with content, and with articulating and executing brand strategy in an increasingly competitive and tumultuous market. Thus was born RMS Health Advisors as a content marketing agency.
Today, Russell combines deep industry expertise, the cutting-edge capabilities of AI, an extended pool of freelance writers, and his innate reverence for the written word to provide agile, impactful content marketing that competes with traditional, higher-cost agencies. The newest part of that work is the Integrative & Functional Medicine Practice Visibility Index, which ranks 1,100 practices on Google, maps and AI every quarter.
About Russell
Russell Max Simon has more than a decade of experience in content marketing for healthcare organizations. He has worked with national, billion-dollar physician groups, individual medical practices, and everything in between. He has extensive experience working with physician groups and tech-enabled healthcare services, including ghostwriting for healthcare executives.
He has been quoted and published in dozens of newspapers and publications throughout the country, including the New York Times, Wall Street Journal and Washington Post.
In addition to his work in content marketing, Russell publishes Healthpolity, a newsletter on the business of healthcare, and Post-Nomad, a Substack newsletter about digital nomadism, meaning and legacy. He is also an avid traveler, kitesurfer and rock climber.
How I work
Platform-agnostic
No referral commissions and no markups on software or ad spend. Recommendations are based on what works for your practice.
Research first
Every medical claim is backed by peer-reviewed studies and cited sources, and nothing publishes without your physician’s sign-off.
Honest about fit
If we’re not a good fit for your business, I’ll tell you early.
Let’s talk about your practice.
A 30-minute call, no pitch deck. Or look yourself up in the Index first.