AI Optimization

Position your business to be discovered in the age of AI

Generative AI is changing how people search, learn, and make decisions. Instead of typing a query into Google, customers and business partners are asking AI engines for recommendations—and trusting the answers they receive. That means your business isn’t just competing for page-one rankings anymore. You’re competing for one of only a handful of spots in an AI’s recommendation list.

RMS Health Advisors has been at the forefront of understanding this trend since the beginning, and positioning healthcare organizations and professional services firms to lead the new rankings. We reverse engineer the “train of thought” behind AI recommendations, test prompts the way your customers and referral partners would, and identify the content, case studies, and digital presence that move the needle.

What makes good AI optimization?

Whether you call it Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or some other term, the same principles that have always driven great marketing—clear positioning, substantive content, and authentic proof points—now matter more than ever. AI engines rely heavily on published case studies, authoritative blog posts, and high-quality website content to justify their recommendations. When the evidence isn’t there, you risk being left off the list.

Our AI Optimization services ensure your business is telling the right story, in the right formats, and on the right platforms to surface in these AI-driven recommendations. That can mean:

Publishing the kind of case studies AI engines look for
Optimizing static pages and blogs for specific conditions, services, or use cases
Testing across multiple AI models to benchmark how you’re being presented
Identifying and filling content gaps your competitors haven’t addressed

The payoff? Long-term visibility that positions your business as a trusted choice—whether your customer is typing into Google or asking a question out loud to the nearest AI assistant.